Unveiling House of Flora

   She’s worn orange shoes with grey, denied the usual facets of fashion, and hasn’t eaten McDonalds in over 20 years because of Mad Cow Disease!

Even the delicious French fries? Not a single one!

   Flora McLean, the visionary of House of Flora, is high-end fashion rebel. First establishing herself as a professional milliner in 1996, McLean draws inspiration from her materials and the personalities they exude. She proclaims: “Hats are an extension of your personality – who you will be each day. I adore veiling – it’s seductive, which is I why prefer funerals…because of the veils.”

   Despite her preferable feelings for funerals, Flora believes laughter is the best medicine – a day without a funny thought is not a Flora experience. Her perspective of the world has always remained dual-sided, which is why her approach to her next collection is a bit different.

House of Flora’s upcoming collection draws inspiration from flamenco dance and Oscar Nieymeyer’s buildings in Brazil – creating an overall more seductive and sensual experience. To commemorate the collection’s unveiling during London and Paris Fashion week, House of Flora will reveal “Solea”: a three to nine minute film featuring dancer Marta Blanco. Flora describes the experience as organic and emotional – Marta Blanco’s soft movements bringing her to tears.

   Flora McLean, a true artist, reminds us that in an era of futuristic minimalism, one must remain a bit of a rebel who finds joy in laughter. And, of course, if you want to make a splash at a funeral, do it in a House Of Flora hat or just invite Flora McLean herself. We know we will.


by Johnny Casanova